IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

In OOH News By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry

Urzza makes an energetic presence on Kolkata's OOH landscape

In Campaigns By Nabamita Chatterjee - January 07, 2015

Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus

Rajarhat Central draws attention with OOH campaign

In Campaigns By Nabamita Chatterjee - December 29, 2014

Mounthill Realty launched an extensive OOH campaign for their latest retail project at Rajarhat. The major advertising planning went to outdoor for creating a buzz about the new retail destination.

By The People: What catches the eye in the outdoor

In OOH News By VJ Media Bureau - December 26, 2014

The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence their purchase decisions.

IPA spreads public awareness on Antibiotic resistance through outdoor

In OOH News By Nabamita Chatterjee - December 15, 2014

Indian Pharmaceutical Association (IPA) rolled out a unique outdoor campaign to inform people how to use antibiotics in a wise way. The campaign covered the major arterial routes of Kolkata and South as well as North 24 Parganas.

Kolkata gets its first solar-powered & air- conditioned BQS

In OOH News By Nabamita Chatterjee - December 01, 2014

The two air-conditioned bus stops have come up at VIP Road (Sreebhumi) and near the Lake Town crossing.

Enkon reaches out to commuters by installing VMS Board in Kolkata

In OOH News By Nabamita Chatterjee - November 19, 2014

Installed at a busy junction, the board is helping commuters decide on destination routes and necessary information while travelling within the city. 

By The People: What Catches The Eye In The Outdoor

In OOH News By VJ Media Bureau - November 14, 2014

The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.

Jim Beam's guitar grabs eyeballs at Underground night club

In OOH News By Nabamita Chatterjee - November 05, 2014

The signage for the famous liquor brand has been designed with an aim to develop the location as a landmark for the brand.

Hiland takes its residential project outdoors

In OOH News By Nabamita Chatterjee - November 03, 2014

The real estate developer used various OOH formats across West Bengal including front lit, non lit and back lit hoardings, LED boards, unipoles, pillars and mobile vans among others to promote its latest residential project - Hiland Greens Phase II .