Trend-setting Titan ups the style quotient

In Campaigns By M4G Bureau - March 22, 2018

The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata

KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring

In OOH News By Ria Banerjee - March 21, 2018

Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.

Srei dials in happiness through #HappyRainbowBox

In Digital OOH By Ria Banerjee - March 06, 2018

Designed by Mindshare World and executed by Kinetic Worldwide, the campaign was launched in four major markets – Delhi NCR, Mumbai, Ahmedabad and Kolkata

‘It’s about arousing curiosity in the minds of consumers’

In Viewpoints By Ria Banerjee - February 14, 2018

Siddharthaa Sawansukha, CEO of Kolkata-based Sawansukha Jewellers, talks about the brand’s approach to OOH advertising and how compelling creativity acts as the differentiator on the OOH landscape

Ogilvy promotes Abhik Santara as Head of Office & VR Rajesh named Managing Partner

In OOH News By M4G Bureau - February 12, 2018

As part of their responsibilities, they will also oversee the growth of our Kolkata offices; also VR will partner Abhik to lead Ogilvy Mumbai

IDBI Federal Life sprints the Marathon on Kolkata Metro

In Campaigns By Ria Banerjee - January 13, 2018

The life insurance brand has opted for exterior branding of Kolkata Metro trains, executed by Incoda Media Services, to promote the IDBI Federal Life Insurance Kolkata Full Marathon that will be held on Feb 4

Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone

In Gallery By M4G Bureau - December 27, 2017

The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad

‘Innovations in OOH can break the clutter’

In Viewpoints By Ria Banerjee - December 27, 2017

Skipper Limited has made a strong brand presence in the eastern markets through multiple OOH media formats. Sushant Roy, Associate Vice President, Marketing and Branding, Skipper Limited, speaks about the brand’s outlook on OOH advertising in conversation with Ria Banerjee.

Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone

In Campaigns By M4G Bureau - December 27, 2017

The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad

Skipper wins Global Marketing Congress award for ‘Innovative Launch Campaign’

In OOH News By Ria Banerjee - December 01, 2017

Skipper won the World Marketing Congress 2017 award for the OOH creative detailing and intricate work of Bosepukur Puja pandal in Kolkata with the use of the variety of pipes, along with the regular OOH branding using a variety of OOH media formats