Results For "Kochava"
5 News Found
96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study
In Research By M4G Bureau - July 12, 2024
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.
Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments
In OOH News By M4G Bureau - February 15, 2024
This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world
‘AdTech and AI: Marketers must deploy AI tactically and tactfully’
In Viewpoints By - October 06, 2023
AI is everywhere, including in AdTech, but it should be implemented with caution, says Arthur Novarina, Regional VP EMEA, Kochava
Marketers head back to the future with MMM
In OOH Solutions By M4G Bureau - September 26, 2023
“It's tempting to believe we reached a conclusion solo, but more often, it’s a multiple of influences that brings the final realisation,” Gary Danks, GM, AIM by Kochava
‘Cookies are terrible, inefficient & old technique for audience data’
In OOH News By Bhawana Anand - October 16, 2020
OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders