DOOH Journey 2.0

In Digital OOH By M4G Bureau - January 02, 2020

The second stint of new age outdoor paves the growth for Indian OOH industry

DOOH Journey 2.0

In Gallery By - January 02, 2020

The second stint of new age outdoor paves the growth for Indian OOH industry

Diamond Producers Association to showcase ‘The Diamond Journey’ on high impact OOH media

In OOH News By M4G Bureau - December 27, 2019

The new campaign from the DPA’s Real is Rare, Real is a Diamond platform tells the epic journey of a natural diamond, 3 billion years in the making

“We are miles ahead of competition”

In Viewpoints By Bhawana Anand & Pray Jani - December 02, 2019

Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network is extremely proud of the decade long journey of Posterscope India. He expects the specialist agency to double its annual business growth over the next 10 years while raising the benchmark standards for the industry. Edited excerpts of the interview

Johnnie Walker to go miles with #TheTravellingBillboard

In Campaigns By Pray Jani - November 01, 2019

The brand unveils the latest campaign with a message to explore and discover new terrain through influential travel photographers

OAP celebrates its 17 year journey on OOH

In OOH News By M4G Bureau - July 08, 2019

Outdoor Advertising Professionals (OAP) India has completed 17 years in the OOH business and the organization leverages the outdoor medium in Bengaluru, Mumbai, Kolkata and Guwahati to highlight the occasion

Sapna Arora is the new CMO for OLX India

In OOH News By M4G Bureau - July 03, 2019

As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience

‘The time for DOOH has truly arrived’

In Viewpoints By Rajiv Raghunath - June 24, 2019

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) shares his perspectives on the growth and development of DOOH media and the factors that will determine this industry’s growth journey

Commuter purchases add up to 14% of UK’s online spends: Study

In Research By M4G Bureau - January 30, 2019

The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys

ExxonMobil showcases its 150-year brand journey

In Gallery By Bhawana Anand - October 27, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area