Pikasso Italia secures exclusive DOOH ad concession at Bariblu Mall in Italy’s Bari province

In Digital OOH By M4G Bureau - July 11, 2024

Bariblu's DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.

StackAdapt appoints Ryan Nelsen as Chief Marketing Officer

In OOH News By M4G Bureau - May 15, 2024

Ryan’s leadership journey spans four key posts, including strategic marketing leadership roles at both Qualtrics and MX. At Qualtrics

JCDecaux acquires Clear Channel businesses in Italy & Spain

In OOH News By M4G Bureau - May 31, 2023

Jean-Charles Decaux, Co-CEO of JCDecaux, says the two independent acquisitions are part of JCDecaux’s selective external growth strategy.

Hivestack in partnership with Italy's Grandi Stazioni Retail

In Digital OOH By M4G Bureau - February 07, 2023

Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP

Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising

In OOH News By Rajiv Raghunath - December 14, 2022

Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”

DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach

In Digital OOH By Rajiv Raghunath - May 19, 2021

By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic, easily reaching a global audience with the right message at the right time.

WOO expands global footprint with 8 new members since the start of 2021

In OOH News By Rajiv Raghunath - March 25, 2021

The new members are OOH media owners Red Tape Media (Pakistan), Impres (Bulgaria), BLIMP, XuniPlay and Pladway (all Italy), TDT (Uruguay), Absen (China), PCDS (UK).

Italy’s Media One engages Broadsign for DOOH transformation

In Digital OOH By Rajiv Raghunath - August 05, 2020

Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy

Coca-Cola navigates way to the recycle bin with iconic swirl

In Gallery By Bhawana Anand - June 10, 2019

Designed and executed by Publicis Italy, the initiative is towards reducing its contribution to environmental waste

FEPE International announces 2018 Awards winners

In OOH News By M4G Bureau - June 08, 2018

The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo