Mumbai Railway brings innovative advertising formats in new tenders

In OOH News By Pray Jani - October 20, 2020

The division is taking initiatives to cover the loss by releasing new formats for advertising; Also, the zonal division contemplating abouts resuming trains’ full services before November 15 this year

Acko launches new campaign to save consumer’s time and money

In Campaigns By Pray Jani - October 06, 2020

Handled by Kinetic India, the insurance brand innovates to take the lead in the category

‘Innovative DOOH options will spur railway media biz’

In OOH News By Bhawana Anand - August 14, 2020

Shriranga S, Founder of Vyoma Media, asserts that smaller players armed with innovative solutions have a better chance for a turnaround

OOH will be evaluated in terms of spends & visibility

In Viewpoints By Pray Jani - June 19, 2020

Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience

Skyrams drives sustained, innovative fight against the pandemic

In OOH News By M4G Bureau - May 18, 2020

The OOH firm set up pedal-operated hand sanitiser dispensers at bus queue shelters at prime locations in Chennai and Coimbatore

CashurDrive launches CUD Medicare

In OOH News By Bhawana Anand - April 29, 2020

CUD Medicare offers innovative health care products for travellers for the changing scenario caused due to the pandemic

OOH is strong enough to bounce back: Industry leaders

In OOH News By Bhawana Anand - April 24, 2020

In a webinar hosted by The Social Street and anchored by Mandeep Malhotra, industry leaders Noomi Mehta, Alok Jalan & Pramod Bhandula underlined the need to engage clients innovatively

‘Now is the time for us to enhance software capabilities in our media’

In Digital OOH By Pray Jani - April 09, 2020

Sandeep Bommireddi, Co-Founder of Adonmo, listed in the Forbes Asia’s 30 under 30 of 2020, underlines the firm’s laser focus on developing innovative solutions

Portugal headquartered TOMI harnesses its smart city DOOH solutions to alert public on Covid-19

In Digital OOH By Rajiv Raghunath - April 09, 2020

Using the computer vision module, TOMI created an innovative way to advise people to be safe, promoting social distancing and self-isolation at home

DSP Investment Managers launches another eye-catcher

In Campaigns By Pray Jani - March 16, 2020

The “Bachao,” awareness campaign has taken over the outdoor media by surprise