Results For "Innovative"
298 News Found
When an auto ride says it loud and clear!
In OOH News By M4G Bureau - June 09, 2021
The recent social media buzz about five youngsters going on a 1700km auto ride along the Western Ghats to promote the cause of girl child education, points to the innovative and engaging ways in which the ubiquitous auto can be leveraged as an advertising media.
‘The demand for transparency has gone up in these Covid times’
Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.
Crystal Diamond shining bright in Coimbatore
In Campaigns By M4G Bureau - April 20, 2021
Innovative displays amplify the brand’s ‘pure and natural’ offering.
Kotak Mahindra Bank promotes loan offer with scale & style
In Campaigns By M4G Bureau - April 08, 2021
KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.
‘Redeveloped stations will function as City Centre Rail Malls’
In Viewpoints By Rajiv Raghunath - March 26, 2021
Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.
New cohort of digitally-driven innovative brands join OMIG
In Digital OOH By M4G Bureau - March 23, 2021
The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.
Mondelez India plans to promote 5Star Oreo through innovative OOH
In OOH News By M4G Bureau - March 12, 2021
The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.
Catch ‘Drishyam 2’ now on paper cups!
In Campaigns By Bhawana Anand - February 22, 2021
Innovative colour changing cup technology has been used on paper cups for the first time to create buzz around the Malayalam thriller flick
Tata Pravesh’s gigantic 3D installations strengthen brand positioning
In Campaigns By Bhawana Anand - February 03, 2021
The brand’s innovative 3D door installations are deployed at key visibility points in Kolkata, Delhi and Mumbai to position its new steel doors range
Kirtilals focuses on innovative OOH campaign for new store launch
In Campaigns By M4G Bureau - October 22, 2020
Primarily executed on bus shelter media, the campaign captures catchment areas of Chennai
