Medimix makes them go'Mirror, mirror"¦'

In OOH News By Bhawana Anand - December 02, 2013

Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was developed with the support of Prime Market Reach, the OOH agency and EG Communication, a media owning firm.

Racold promotes hot water bath on OOH

In OOH News By VJ Media Bureau - November 21, 2013

Water heater Brand Racold Thermo along with agency OAP highlight the benefits of hot water bath innovatively on the outdoor media.

'Use new products and services to get innovative'

In OOH News By Bhawana Anand - November 18, 2013

Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at the'UP Talks OOH' event.

Reebok's focused campaign for RealFlex

In OOH News By VJ Media Bureau - November 15, 2013

The campaign uses some innovative elements to tap the TG near the brand showrooms

Innovative outdoor display permitted at Rapid Metro, Gurgaon

In OOH News By Bhawana Anand - November 13, 2013

The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.

Pioneer introduces innovative gantry in Kolkata

In OOH News By Nabamita Chatterjee - October 23, 2013

Each facia of the gantry is about 50 feet x8 feet which can accommodate four brand campaigns at a time.

Times OOH appoints Nicholas Maley

In OOH News By VJ Media Bureau - October 15, 2013

Nicholas will be operating from Europe to drive revenues for Times Innovative Media (TIM) and TIM Delhi Airport Advertising (TIMDAA)

Ireo builds a clutter breaking campaign

In Campaigns By Bhawana Anand - September 27, 2013

Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign was designed by OOH agency Milestone Brandcom. Here's a look.

Mondelez tempts Dubai with new biscuit range

In Digital OOH By VJ Media Bureau - September 25, 2013

In partnership with Encyclomedia Global, the brand has used the OOH media innovatively to promote its new TUC biscuits range in the market.

FOX Traveler strikes a new chord...

In Campaigns By Bhawana Anand - September 23, 2013

Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi