Results For "Innovative"
298 News Found
Kerala OOH: Brimming with growth opportunities
In OOH News By Rajiv Raghunath - June 23, 2014
Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state
Vodafone launches'Save Trees' campaign in Kolkata on World Environment Day
In OOH News By Nabamita Chatterjee - June 13, 2014
The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.
Perk exhibits'Rip n Share' delight on OOH
In OOH News By Bhawana Anand - June 03, 2014
Wallstreet, a division of Kinetic India, rolls out the innovative campaign
SelvelNext illuminates Nazrul Tirtha with laser display show & ambient lighting
SelvelNext lit up one of the building facades of Nazrul Tirtha complex, the newly inaugurated museum in Rajarhat New Town, dedicated to the rich legacy of the rebel poet Kazi Nazrul Islam, using a mix of projection mapping, laser display and ambient lighting. Visitors and commuters were treated to a dazzling display showcasing the poet's rare images, book covers, music and art through innovative graphics using high-definition technology.
ABP News leverages OOH reach to drive audience engagement during polls
In Campaigns By VJ Media Bureau - May 19, 2014
Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:
Sunfeast creates mini farmland at Bengaluru airport
In Campaigns By Mansi Lavsi - May 05, 2014
JCDecaux executes Sunfeast Farmlite's innovative campaign at Bengaluru airport, wows passengers
TOI drives home farmer suicide issue
In Gallery By - April 26, 2014
OOH agency Milestone Brandcom executed the live hoarding at MahimCausway in Mumbai as The Times Of India, took up the challenge to inform this rural problem to urban people through an innovative campaign. Photographs of 48 recently deceased farmers were printed, framed & kept ready for the activity with garland. Every half - n-hour, from morning to night photographs of the farmers were put up in the same frequency in which the farmers killed themselves. A call to action on the hoardings urged people to visit the website savethefarmersfamily.com and make donations that would help stop more untimely deaths.
Castle Lite goes totally cool in South Africa
In Digital OOH By VJ Media Bureau - April 09, 2014
Encyclomedia's innovative creative solution at outdoor for Castle Lite helped the brand in communicating the product message across South Africa.
JCDecaux's 3D installation for BREN Corp at KIAB
In Campaigns By Bhawana Anand - March 14, 2014
An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN Corporation.