Budweiser creates innovative OOH presence across top metros

In OOH News By Nabamita Chatterjee - August 19, 2014

Clear Channel Mudra, a unit of DDB MudraMax, executed the innovative outdoor campaign for the launch of the Golden Amber Lager Beer

Digital OOH: Sizing up the big picture

In OOH News By Nabamita Chatterjee - July 16, 2014

DOOH has the makings to make it big, say industry leaders

Fastrack nets OOH eyeballs with innovative outdoor goalposts

In Campaigns By Bhawana Anand - July 16, 2014

Milestone Brandcom planned and executed the innovative campaign in three cities

Engagement is key to effective OOH advertising: Brand leaders

In OOH News By Bhawana Anand - July 15, 2014

The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.

Sony Max spreads'Darr' in the outdoor

In OOH News By VJ Media Bureau - July 15, 2014

Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show

Croma creates 3D experience in the outdoor

In Gallery By - July 11, 2014

MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore

Croma creates 3D experience in the outdoor

In Gallery By - July 11, 2014

MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore

Croma creates 3D experience in the outdoor

In OOH News By VJ Media Bureau - July 11, 2014

MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore

Delhi Metro should extend exclusive, long-term ad rights: Industry leaders

In OOH News By VJ Media Bureau - July 08, 2014

DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to 10 years

OAC 2014: Top decision makers to deliberate on Delhi Metro opportunities

In OOH News By VJ Media Bureau - July 01, 2014

Manu Seth, Marketing Director, HTC India; Sharat Sharma, Director Operations, Delhi Metro Rail Corporation; Sunder Hemrajani, Managing Director, Times Innovative Media; Siddharth Subramaniam, Principal Manager, Media, ITC Foods; and Haresh Nayak, Managing Director, Posterscope Group India to address the session