Results For "Innovative"
298 News Found
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
Philips promotes juicer innovatively through street play
In Campaigns By Bhawana Anand - May 28, 2015
Pathfinder organised the onground activity over four weekends at parks and hangout areas in Delhi and Mumbai
Roshan Space gets exclusive marketing rights on 6 sites at Mumbai airport
In OOH News By VJ Media Bureau - May 13, 2015
Roshan Space Brandcom has acquired exclusive marketing rights from Times Innovative Media Ltd (TIML) on six sites on Mumbai Airport Terminal 2 Elevated Road
Industry leaders to discuss OOH growth opportunities in Chennai & ROTN
In OOH News By VJ Media Bureau - May 06, 2015
The conference will provide a common platform for media owners, agency heads and brand marketers to discuss and identify new and innovative ways to drive OOH growth in the state
Philips innovatively showcases AirFryer
In Campaigns By Bhawana Anand - March 27, 2015
The brand launched a cutting-edge OOH campaign in Delhi to promote the kitchen appliance. The campaign was executed by Posterscope India
Vodafone crafts 3D innovation, runs on-ground activities in UP East
In Campaigns By Bhawana Anand - March 18, 2015
Vodafone India initiated the innovative customer engagement activity in UP East circle to enhance awareness of Vodafone 121 service
"We Have Selected Avenues Where The Audience Is Relaxed"
In Viewpoints By M4G Bureau - February 27, 2015
Vishnu Telang of Khushi Advertising talks about the cluttered traditional media market, and how clients are looking for something clutter-free, innovative and exciting which Khushi delivers in its unique ambient media basket.
Crossroads crafts looming presence for ITC Foods''Gum On' in Bengaluru
In OOH News By Rajiv Raghunath - February 19, 2015
Crossroads has used some 116 sites for the campaign, mainly comprising billboards. Media properties on bqs, skywalk and mall have also been innovatively used to run the campaign
Vodafone goes innovative for 3G roaming services in Odisha
In Campaigns By Nabamita Chatterjee - January 02, 2015
The campaign highlighted the launch of Vodafone 3G roaming service in Odisha circle through 40 different innovative outdoor installations across nine locations in the state.
Vodafone to roll out innovative OOH campaigns to promote cycling marathon
In OOH News By VJ Media Bureau - December 22, 2014
Jagran Engage is the outdoor partner for the second edition of Vodafone Cycling Marathon that will be held in Bengaluru on March 1, 2015