Results For "Innovative"
298 News Found
Media embraces tech for monitoring & 3rd party certification
In Viewpoints By M4G Bureau - September 05, 2017
Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm's innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.
Puma laces up Netfit technology innovatively on OOH
In Gallery By M4G Bureau - September 04, 2017
The brand marks a strong presence in the city
Puma laces up Netfit technology innovatively on OOH
In Campaigns By M4G Bureau - September 04, 2017
The brand has used a mix of innovations and large format displays to drive this campaign
Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high
In Campaigns By M4G Bureau - August 31, 2017
The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.
‘OOH is more creatively impactful, more contextually relevant’
In Viewpoints By M4G Bureau - August 28, 2017
Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:
Federal Bank goes outdoor asking ‘Why Settle For Less?’
In Campaigns By Bhawana Anand - August 24, 2017
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
‘We can see digital media emerging as a viable option’
In Digital OOH By - August 18, 2017
Rohit Chopra, CEO, TIM Delhi Airport Advertising Private Limited (TIMDAA), a joint venture between Delhi International Airport Private Limited & Times Innovative Media Limited, provides an overview of DOOH coverage at the Indira Gandhi International Airport that houses some of the best digital OOH assets. Edited excerpts of the interview:
Indian Railways evaluating non-fare revenue generation projects
In OOH News By M4G Bureau - July 27, 2017
Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation
Idea Cellular innovatively showcases mobile broadband offering
In Campaigns By Bhawana Anand - June 15, 2017
DDB MudraMax planned and executed the innovation and campaign.
Red FM goes live high up in the air
In Campaigns By Rajiv Raghunath - June 08, 2017
The radio channel put up a live mobile/temporary studio atop a hoarding that centred on the concept"Red FM Hawa Meinâ€. The highly innovative outdoor planning and execution was handled by IKON.