‘OOH should give brands innovative, iconic, interesting experience’

In Gallery By - December 04, 2017

Dhiraj Kapoor, Head – BTL, Intex Technology India, speaks on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space

‘DMRC has made a paradigm shift in its advertising business approach’

In Gallery By - December 01, 2017

Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference

Skipper wins Global Marketing Congress award for ‘Innovative Launch Campaign’

In OOH News By Ria Banerjee - December 01, 2017

Skipper won the World Marketing Congress 2017 award for the OOH creative detailing and intricate work of Bosepukur Puja pandal in Kolkata with the use of the variety of pipes, along with the regular OOH branding using a variety of OOH media formats

‘OOH should give brands innovative, iconic, interesting experience’

In OOH News By Bhawana Anand - November 21, 2017

Dhiraj Kapoor, Head – BTL, Intex Technology India, while addressing the Delhi NCR Talks OOH Conference in Gurugram on November 17 on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space

‘DMRC has made a paradigm shift in its advertising business approach’

In OOH News By Bhawana Anand - November 21, 2017

Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference

DMRC Director (Ops) Sharat Sharma to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 13, 2017

Sharat Sharma will share his perspectives on ‘How innovatively can OOH maximise opportunities in urban transit space’, at the Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17

DTC Dy. CGM R S Minhas to speak at Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 08, 2017

Dr Minhas will make a presentation on the theme of ‘How innovatively can OOH maximise opportunities in urban transit space?’ at the upcoming Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17, 2017

Wrogn hits the streets to innovatively highlight citizen woes, tackle common issues

In Campaigns By M4G Bureau - October 12, 2017

MOMS Outdoor Media Services planned and executed the innovative campaign in Mumbai and Bengaluru

‘Innovative formats attracting more ad spends’

In Viewpoints By Bhawana Anand - September 28, 2017

Currently, innovative formats and ambient media are proving to be the superheroes of OOH media that give marketers the confidence to come to the outdoor. However, the lack of measurement measures is playing up as a demon in the OOH success story; even a morsel figure or a metric would be big enough to overcome this challenge, says Anita Nayyar, CEO-India & South Asia, Havas Media Group.

State-of-the-art ad-roller® set to invade malls, airports with innovative media

In OOH Solutions By Rajiv Raghunath - September 12, 2017

The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media