Results For "Innovations"
139 News Found
‘Kingsman: The Golden Circle’ goes outdoor with all guns blazing
In Campaigns By M4G Bureau - October 27, 2017
Active Media Innovations ideated and executed the campaign in Mumbai
Integrated, inclusive approach key to success of smart city projects: Experts
In Digital OOH By Bhawana Anand - October 13, 2017
Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India
Bengaluru’s Cult turns OOH into playground
In Campaigns By Bhawana Anand - October 05, 2017
Different innovations were carried out by MOMS Outdoor Media Solutions depending upon the best suited formats
Puma laces up Netfit technology innovatively on OOH
In Campaigns By M4G Bureau - September 04, 2017
The brand has used a mix of innovations and large format displays to drive this campaign
'Paranavatar Shri Krishna'
In Gallery By M4G Bureau - August 17, 2017
The innovations were planned & executed by Milestone Brandcom at 12 different locations of Mumbai to depict Krishna’s life journey
“Moving, interactive hoardings can spur more innovations”
In Viewpoints By Satarupa Chakraborty - August 08, 2017
Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:
DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’
In Digital OOH By M4G Bureau - July 26, 2017
The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency
L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness
In Campaigns By Bhawana Anand - July 17, 2017
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.
Tropicana offers a juicy proposition to consumers
In Campaigns By Bhawana Anand - July 12, 2017
The Social Street planned and executed a series of innovations for the brand in 8 Punjab cities
Garnier Men goes great lengths to advocate skin wellness for men
In Campaigns By Bhawana Anand - July 10, 2017
Milestone Brandcom planned and executed 2 eye-catching innovations and a multi-city campaign that powerfully communicated the efficacy of Garnier Men’s face wash product