Results For "Innovations"
139 News Found
'Airports are not just about selling sites'
In Viewpoints By M4G Bureau - February 04, 2014
Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.
'Standard formats must be supported by innovations'
In Viewpoints By M4G Bureau - January 17, 2014
Mahesh Israni, Chief Marketing Officer, Gowardhan, shares with Outdoor Asia on how OOH figures in the brand's whole marketing plan.
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.
'Innovations should be proposed by Media Owners'
In Viewpoints By M4G Bureau - December 07, 2013
Alok Ranjan, Area Business Manager, Kolkata - Tanishq - Titan Company Limited, tells Outdoor Asia how the medium can grow further in West Bengal with innovative initiatives from media owners.
'Digital and innovations key to higher OOH spends'
In Viewpoints By M4G Bureau - December 05, 2013
Anand Sahai, Business Head - Vodafone Bengal, tells Outdoor Asia how OOH works for the brand in West Bengal and what are still needed in order for the OOH spends to go up in the state.
Friends 91.9 tuned to OOH for brand relaunch
In OOH News By Bhawana Anand - August 29, 2013
Through various innovations, Friends 91.9 FM kept the youth audience hooked to the campaign.
'Innovations will drive spends'
In Viewpoints By M4G Bureau - July 25, 2013
Amitesh Rao, Director - Brand & Media, MTS India, feels only innovations, measurability and ROI will really drive greater investments in OOH.
Global Advertisers bags bus shelter rights
In OOH News By VJ Media Bureau - July 24, 2013
Located at strategic areas in Mumbai, these bus shelters offer high visibility and innovations
Movies Now takes the Star Wars craze outdoors
In OOH News By VJ Media Bureau - April 19, 2013
The channel takes the blockbuster movie Star Wars to various touch points in six cities with high-impact innovations.
OOH scoop with a dash of innovation
In Viewpoints By M4G Bureau - February 13, 2013
The brand's creative approach is to stay unique, fresh and plan innovations with an open mind.