Results For "Innovation"
352 News Found
Vodafone goes magical in Patna
In Campaigns By Bhawana Anand - June 17, 2014
LOMS has executed the bqs innovation using LED and moving effect
OAC 2014: The countdown has begun
In OOH News By VJ Media Bureau - June 13, 2014
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices
Innovation is key to success in the outdoors: Ajay Raghuvanshi
In Viewpoints By M4G Bureau - June 11, 2014
Ajay Raghuvanshi, Vice President, Sales, Marketing & Dealer Development, Nissan Motor India, says that true innovation will involve use of 3D, interactive and digital technologies. He also underlines the medium's capacity to deliver in Tier II & III cities.
Vodafone innovates with'Choose Your Number'
Vodafone, the telecom services major recently launched an OOH innovation for its"œChoose Your Number†scheme which was tied to the brand's IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.
Vodafone innovates with'Choose Your Number'
In OOH News By Nabamita Chatterjee - June 03, 2014
The brand has used an eye-catching innovation in Kolkata to drive the campaign
OLX crafts a living room in a Delhi bqs
In Campaigns By Bhawana Anand - May 16, 2014
Vivaki Specialist Services has executed the innovation in the Lajpat Nagar area of New Delhi
ACC reinforces presence in Patna with OOH innovations
In OOH News By Bhawana Anand - May 15, 2014
Brite Neon Signs (P) Ltd has executed the campaign in high visibility locations in the city
'Innovation is the name of the game'
In Viewpoints By M4G Bureau - May 12, 2014
OOH medium is escalating at a faster pace in terms of quality, scale and business. However, this growth will hardly make a difference, until and unless the industry issues get resolved, whether it is the issue of clutter, measurement or business margins coming down. Outdoor Asia speaks to industry veteran, Anita Nayyar, CEO, Havas Media Group, India & South Asia, to get an inside view of the industry's current strengths and challenges.
IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon
In OOH News By Bhawana Anand - May 08, 2014
The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service
ACC Cement rides high on BQS innovation
In Gallery By - April 14, 2014
ACC Cement and Landmark Outdoor Media Services built a path-breaking innovation on a BQS to promote the brand in Patna. The highlight was that the truck seemed to be riding with the effect of LEDs.