Results For "Innovation"
352 News Found
Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group
In OOH News By Bhawana Anand - February 10, 2020
Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers
Gurbaksh Singh to lead newly launched DAN’S Innovation Lab
In OOH News By M4G Bureau - February 07, 2020
Led by Gurbaksh Singh, erstwhile chief creative technologist at Dentsu Webchutney, DAN Innovations Lab India will drive solutions for clients keeping creative and tech at its functional core
Raymond’s ‘Complete Man’ arrives in style
In Campaigns By M4G Bureau - January 09, 2020
The innovation executed at conveyer baggage belt is to showcase the various new formal wear looks
Innovative cut-outs help promote Jumanji 2
In Campaigns By Pray Jani - January 08, 2020
Raya Media initiated the innovative campaign at high-traffic locations for high visibility
Hair & Care allows hair to do the talking on OOH
In Campaigns By Pray Jani - December 16, 2019
The brand promotes #KhuleBaalBefikar targeting youth female audience with a mix of technology to communicate their USP vividly
OOH growth prospects bright in UK, US markets: GroupM forecasts
In Research By Bhawana Anand - December 04, 2019
In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years
The Social Street appoints Parag Pandya as Senior Vice President
In OOH News By M4G Bureau - December 03, 2019
Parag moves from Out Advertising Professionals (OAP) where he spent over eight years in NBD, Client Servicing, Strategy, Media Planning, Buying & Innovations
Jeep makes 18 ft. tall presence at Bengaluru International Airport
In Campaigns By Bhawana Anand - November 14, 2019
Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value
SABIC’s maiden global campaign commits for collaboration and innovation
In OOH News By M4G Bureau - November 06, 2019
Handled by Glo - Out of Home Division of Lodestar Universal McCann in India, the campaign was displayed across Airport & Corporate Hubs
‘OOH an organic choice in our media planning’: Sagar Kocchar
In Viewpoints By Bhawana Anand & Pray Jani - October 29, 2019
Sagar Kochhar, Chief Marketing Officer, Rebel Foods highlights the tangible outcomes from OOH advertising and the media preferences of the brand