UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support

In Digital OOH By Rajiv Raghunath - July 07, 2020

DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs

Imagicaa offers a day out to health workers as gratitude

In OOH News By M4G Bureau - July 07, 2020

The theme park invites the health workers for a tour of the park in a month-long initiative

India Gate Basmati Rice builds strong brand identity with #UmeedHainHum initiative

In OOH News By M4G Bureau - June 30, 2020

The brand has reached out to over 140 plus cities, feeding more than 15 million meals since the lockdown was announced

Kotak Mahindra Bank tests OOH waters with pilot campaign

In Campaigns By M4G Bureau - June 24, 2020

The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative

McDonald’s India makes a significant presence in fight against COVID-19

In OOH News By Pray Jani - June 23, 2020

The fast-food brand has launched a series of initiatives to show support during the pandemic

'Customers like to see ads narrating brands' initiative for community'

In Research By M4G Bureau - June 17, 2020

Kantar’s COVID-19 Barometer reveals people’s attitudes, behaviors and expectations to remain intact post pandemic

HUL distributes 3,500 litres of Lifebuoy hand sanitisers to Mumbai Police

In OOH News By M4G Bureau - May 27, 2020

This initiative will be taken forwarded to hospitals based in COVID19 hotspots

TikTok appoints Ashok A Cherian as Marketing Head for India

In OOH News By M4G Bureau - May 14, 2020

With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app

OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan

In OOH News By Pray Jani - May 13, 2020

Vritti Solutions is also helping dovetail brand initiatives with CSR engagements

GDX Studios launches Certified Health and Safety Initiative for Experiential Marketing Industry

In OOH News By M4G Bureau - May 12, 2020

Experiential marketing company introduces “GDXtra Care” to ensure the safest environments possible for social gatherings