Results For "Initiative"
215 News Found
Birla Estates gives Worli artistic facelift with Mumbai Rising initiative
In Campaigns By M4G Bureau - March 19, 2021
Birla Estates will be beautifying and turning the walls of Pandurang Budhkar Marg (PB Marg) into canvases to paint 10 different stories capturing the nuances of Mumbai city tying everything back to the core theme of Mumbai Rising.
‘Quantification of OOH impact needed’
In Viewpoints By M4G Bureau - March 18, 2021
Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.
#TheSilentDiamonds sparkle in IGI’s Women’s Day initiative
In Campaigns By M4G Bureau - March 11, 2021
The International Gemological Institute (IGI) applauds the victories of women who continue to give their best to society
BBC News encourages viewers to ‘Make More of Your World’
In OOH News By M4G Bureau - March 11, 2021
The initiative sets the ground for people to appear on real billboards
Mega mural at Chennai station spread AIDS awareness
In Campaigns By M4G Bureau - February 11, 2021
We Are’ is an initiative by St+art India Foundation & Tamil Nadu State AIDS Control Society (TANSACS) with Asian Paints to break the stigma around AIDS through a powerful and artistic symbol of solidarity
Hyundai Motor India Foundation kicks off mobile public health initiative for rural India
In Campaigns By M4G Bureau - February 03, 2021
The initiative ‘Mobile Chikitsa’ is under their public health programme ‘Sparsh Sanjeevani’ aimed at strengthening the Government of India’s Ayushman Bharat Yojana
ILC Group appoints Nihit Kumar as GM & Head - Marketing
In OOH News By M4G Bureau - January 22, 2021
Nihit Kumar will lead the group’s marketing initiatives and strategic partnerships
Wagh Bakri brews new initiative to fight Covid19 spread
In Campaigns By Pratima Pareek - January 21, 2021
The brand distributed green tea bags, sanitiser dispensers and shields to frontline Covid19 warriors
Tata Pravesh to drive awareness about doors with OOH initiative
In OOH News By M4G Bureau - January 07, 2021
OOH medium is designed to support the mainline TV promotion
Moving Walls setting ground for unique Outernet Marketing Innovation Group
In Digital OOH By M4G Bureau - December 31, 2020
The initiative will see marketing leaders from various industries chart the future of outernet marketing