Prakash Arts takes up Associate Sponsorship of OAC 2023

In OOH News By M4G Bureau - March 30, 2023

The OOH business group has steadfastly extended its support for all key industry-wide initiatives

Yoga on the beach, powered by Zen Digital Media

In Digital OOH By M4G Bureau - February 27, 2023

The DOOH firm launched the ‘Beach And You’ initiative for yoga enthusiasts

Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway to deliver Keynote at South India Talks OOH on Jan 20

In OOH News By M4G Bureau - January 16, 2023

Dr Sadhu heads the Passenger Services initiative of South Western Railway over the states of Karnataka, Goa, Andhra Pradesh, Maharashtra and Tamil Nadu.

Heading Braille awareness building activity at Mumbai’s Growel's 101 Mall

In OOH News By Nisha Yadav - January 12, 2023

Growel's 101 Mall is committed to being socially responsible and has a history of participating in initiatives that benefit the community.

Will Vande Bharat Express open up merchandising opportunities?

In OOH News By M4G Bureau - December 07, 2022

Such initiatives could add to the novel travel experience

Can this 3M pilot project on liner waste recycling become an industry practice?

In Research By N Jayalakshmi - October 07, 2022

A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.

NU Media & Vijay Sales drive Surf Excel Matic cross-marketing initiative

In Campaigns By M4G Bureau - October 03, 2022

The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.

Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative

In OOH News By M4G Bureau - September 07, 2022

24 million children to be reached through Dettol Hygiene Olympiad in 2022

Prince Pipes makes a big statement on Lucknow cityscape

In Campaigns By Prantika Ghosh - August 12, 2022

Sketch Street Media rolled out the branding initiative

Fabian T. Cowan joins hands with NU Media Founder Nilesh V. Kadam to launch 1bb

In OOH News By Rajiv Raghunath - August 04, 2022

1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.