Results For "Initiative"
215 News Found
Tiger Beer takes Air-Ink to streets of the world
In Digital OOH By M4G Bureau - March 30, 2017
Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Inkâ„¢ initiative on the streets of London before continuing on to Berlin, New York and Singapore.
Tata Hexa hauls aircraft to demonstrate raw power under its hood
In Gallery By - March 06, 2017
Tata Motors decided on this unique initiative to show customers what the vehicle is capable of
Railways launches competition for new ideas to drive non-fare revenue growth
In OOH News By M4G Bureau - February 21, 2017
Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.
Gionee in high tempo at Sunburn Festival in Pune
In OOH News By Satarupa Chakraborty - January 17, 2017
Gionee undertook extensive venue branding at the music festival and conducted a variety of contests that engaged the large audience there. Rapport Outdoor executed the branding initiatives
Kansai Nerolac rides into cities, splashes vibrant colours
In OOH News By Nabamita Chatterjee - December 21, 2016
Kansai Nerocal Paints organised a Cyclathon to spread the message of health and hygiene. The brand paints 40 government schools across India as a part of the initiative. Interspace Solutions executed the event that connected some 40 cities
"We are looking at a minimum of 10-15% share of total OOH revenue pie"
In Viewpoints By M4G Bureau - November 23, 2016
With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives.
Sun Pharma takes innovative steps to promote Volini Recovery Zone initiative
In OOH News By VJ Media Bureau - November 21, 2016
At the recently concluded Airtel Delhi Half Marathon a Volini Recovery Zone was created where the registered participants of the half marathon could get an exclusive opportunity to enrol for the Volini Recovery Program
Kent RO flies high to promote water purifiers
In Campaigns By Satarupa Chakraborty - November 08, 2016
Atin OOH has executed Kent RO's initiative to brand the overhead bins of Go Air planes
Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day
In Campaigns By Nibedita Saha - September 30, 2016
Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live
BJP showcases NDA Govt initiatives on OOH canvas in UP
In Campaigns By Satarupa Chakraborty - September 27, 2016
As a prelude to the State Assembly Elections in Uttar Pradesh, Bharatiya Janata Party (BJP) goes big on OOH across the state with a large campaign. Ghaziabad-based Saffron Communications has executed the campaign.