Results For "Initiative"
215 News Found
The LEGO group appoints Initiative as global media agency
In OOH News By M4G Bureau - November 28, 2017
Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business
IOAA initiates separate chapter for large format digital printers
In OOH Solutions By Rajiv Raghunath - November 20, 2017
At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated vertical chapter helps the digital printers in dealing with issues relating to regulatory mandates, GST provisions, among others
ALTBalaji hails 20,000 auto rickshaws to promote Ragini MMS Returns
In Campaigns By M4G Bureau - October 30, 2017
ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India
‘We are definitely in support of Digital OOH media’
In Viewpoints By Bhawana Anand - September 27, 2017
Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:
Signpost partners Thane civic body for bicycle sharing initiative
In OOH News By M4G Bureau - September 26, 2017
Thane Municipal Corporation and Signpost India would be working together to expand the convenience mobility network in a phased manner, with 600 bikes and 50 stations across the city service roads, highways, transit points, educational hubs, shopping and entertainment zones.
Jockey celebrates 141-yr legacy with a unique pop-up museum
In Campaigns By M4G Bureau - September 05, 2017
The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai
‘Dearth of clarity on technology curtailing green initiatives’
In OOH Solutions By Bhawana Anand - August 24, 2017
IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA
Prega News targets expectant mothers via plane branding, airport advertising
In OOH News By Bhawana Anand - August 24, 2017
The brand has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable and enjoyable
23,615 people join Colgate’s oral health initiative in Chennai
In Campaigns By M4G Bureau - August 23, 2017
The large gathering of people brushed their teeth at the same time at the same venue (SRU grounds, Chennai), using Colgate Toothpaste and Colgate Toothbrush
‘DOOH media communicates much more effectively than classic media’
In Digital OOH By M4G Bureau - August 18, 2017
Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited excerpts of the interview: