Kolte-Patil Developers leverages ambient advertising for CSR initiative

In OOH News By Pray Jani - August 16, 2019

Dhirendra Outdoor Media Solutions helped the brand roll out a special initiative to help the traffic police in Pune & PCMC during the heavy rains

Xtreme Media set to launch eco-friendly digital screens

In OOH Solutions By Pray Jani - August 16, 2019

Known as the Earth Series, it is a green initiative that reduces the heat generated by the displays and causes lower power consumption.

Dollar Industries focuses on menstrual hygiene with #BeFreeBeYou initiative

In OOH News By M4G Bureau - August 08, 2019

Promoting facilities for underprivileged girl children, the brand plans to install 100 sanitary vending machines in schools across the state in phase-1

Hyundai’s Safety Campaign expands with new initiatives

In Campaigns By M4G Bureau - August 08, 2019

5th Edition of Safe Move - Mega Road Safety Campaign will take place in 100 schools in 12 cities and 10 malls across 5 cities

Moving Walls digitises Indian OOH with Freedom initiative

In OOH News By M4G Bureau - August 06, 2019

The programmatic outdoor firm equips billboard owners with audience data-powered planning & inventory management tools

‘Programmatic is growing strongly in China’

In Viewpoints By Rajiv Raghunath - July 31, 2019

Doug Pearce, CEO, Doohken Network, Shanghai talks about the DOOH business trends in China and the initiative to build China's first platform of prime location digital advertising sites

Tata Salt’s green drive to help Pandharpur pilgrims

In Campaigns By M4G Bureau - July 22, 2019

The brand’s initiative ‘Maulichi Savali- Mother Nature’s Compassion and Care’ conceptualized by The Brand Brewery aimed at planning 1,000 trees on the pilgrimage route towards Pandharpur

Mastercard enables virtual live soccer excitement for children in cancer treatment

In Campaigns By M4G Bureau - June 20, 2019

The unique initiative brings together young cancer patients with their Soccer idols using robots during a friendly match between Brazil and Honduras

Podhigai Ads rolls out new initiatives to benefit media owners & clients

In OOH News By Ria Banerjee - June 12, 2019

The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground

Coca-Cola navigates way to the recycle bin with iconic swirl

In Gallery By Bhawana Anand - June 10, 2019

Designed and executed by Publicis Italy, the initiative is towards reducing its contribution to environmental waste