Results For "Initiative"
215 News Found
JadeBlue and FLS Creatives ignite awareness with innovative billboard campaign on world environment day
In Campaigns By Sakshi Sanghavi - June 05, 2024
The billboard campaign highlights the growing concern on climate change amidst record breaking heat wave
‘Rural marketing needs a sustainable, scalable model’
In Viewpoints By M4G Bureau - May 16, 2024
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In an exclusive conversation with Media4Growth, Sandip talks about the huge potential that can be tapped in the rural market for brand marketers.
‘Panchayat ki lauki’ – talk of the town
In Campaigns By M4G Bureau - May 07, 2024
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability
In OOH News By M4G Bureau - May 06, 2024
Goddard describes the issue of sustainability as the “elephant in the boardroom”
IOAA CEO Praveen Vadhera to speak on leveraging industry’s collective strengths and how that can benefit Gujarat OOH
In OOH News By Sakshi Sanghavi - April 20, 2024
He will also throw light on various industry initiatives that are being planned to strengthen OOH share of client spends
Gatorade’s Turf Finder initiative reaches Delhi’s Chandni Chowk
In Campaigns By M4G Bureau - April 17, 2024
The initiative aims to revolutionise the way India plays sports, uses data from Google Maps to predict public spaces for playing sports
WOO sets stage for Future Leaders engagement at Hong Kong Global Congress
In OOH News By M4G Bureau - April 10, 2024
WOO members, national associations and sponsors are invited to nominate Future Leaders delegates
‘Translate OOH measurability, planning, and strategy into tangible outcomes’
In Viewpoints By M4G Bureau - March 01, 2024
Amit Kapoor, Founder & MD of US Advertising highlights the pivotal role of technology in raising OOH’s accountability standards, efficiency and impact; highlights role of DDX Asia as an industry-level initiative
OAAA, OOH UNITED launch inaugural future leaders programme to support next-gen OOH leaders
In OOH News By M4G Bureau - February 23, 2024
“The Future Leaders program is a shining example of the type of initiatives we're championing to future-proof OOH," says Anna Bager, President & CEO of OAAA
Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches
In Digital OOH By Rajiv Raghunath - February 12, 2024
The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.