Shwetal Basu, Chief Marketing and Communications Officer, Shoppers Stop, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 24, 2024

“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu

Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 06, 2024

“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak

Voice of Indian OOH industry

In OOH News By M4G Bureau - August 25, 2023

An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry’s growth prospects

RoshanSpace MD Junaid Shaikh joins OAC 2023 panel to discuss 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 17, 2023

The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry’s efforts to deliver the best value and profit from it.

‘I lived my dream working in the OOH industry’

In Gallery By - July 12, 2023

Pramod Bhandula, Executive Chairman of JCDecaux India recollects his early days in the Indian OOH industry, the great learnings from industry veterans, and the grand debut of JCDecaux in India, in conversation with Rajiv Raghunath.

Here's why you should attend the Outdoor Advertising Convention

In Gallery By - May 31, 2023

The annual Outdoor Advertising Convention (OAC) 2023 is the quintessential knowledge and networking platform for Indian OOH industry. India's top specialist agency heads share their perspectives on what OAC means to the industry, and hence WHY attend this convention?

Indian OOH industry luminary Nabendu Bhattacharyya launches ideacafe.agency

In OOH News By M4G Bureau - March 27, 2023

ideacafe.agency will concentrate on building ideas and content across the spectrum of the brand communications, says the founder

‘OOH is no rocket science’

In Viewpoints By Rajiv Raghunath - December 21, 2022

Indian OOH industry veteran Nabendu Bhattacharyya, widely known for his pioneering leadership and entrepreneurship, shares his outlook on talent acquisition & development in an interview with Rajiv Raghunath.

“Expo will help us discover solutions that we didn’t know existed”

In OOH Solutions By N Jayalakshmi - December 08, 2021

Neeta Gulati, Director, Alakh Advertising & Publicity, shares with Media4Growth why the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is important for the Indian OOH industry

‘The India opportunity could be massive’

In Viewpoints By Rajiv Raghunath - January 14, 2021

Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years