Indian OOH industry expects COVID19 vaccination to improve business prospects

In OOH News By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times

Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - July 29, 2020

62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business

“Serious players with patience & passion will emerge out of this situation”

In Viewpoints By Bhawana Anand - June 23, 2020

Pramod Bhandula, Executive Chairman, JCDecaux Advertising India talks about the impact of pandemic on the global OOH industry and measures to outgrow for the Indian OOH industry

IOAA expects positive outcome of steps taken to support industry

In OOH News By Bhawana Anand - June 18, 2020

The association, by taking multiple steps, ensures OOH industry sail through the difficult situation by approaching government and authorities

DOOH Journey 2.0

In Digital OOH By M4G Bureau - January 02, 2020

The second stint of new age outdoor paves the growth for Indian OOH industry

DOOH Journey 2.0

In Gallery By - January 02, 2020

The second stint of new age outdoor paves the growth for Indian OOH industry

‘pDOOH is truly transformational’

In Viewpoints By Bhawana Anand - November 25, 2019

Programmatic DOOH is still finding its ground in the conventional dominated Indian OOH Industry. However, it is expected to transform the DOOH ballgame, says Gulab Patil, Founder & CEO of Lemma Technologies. Edited excerpts of the interview

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

In Gallery By - August 30, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

In OOH News By Pray Jani - July 29, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

Indian OOH industry grew by 8.8% in FY2018-19

In Research By M4G Bureau - March 15, 2019

Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019