Results For "Indian-OOH"
105 News Found
‘We should have Roadstar up and running shortly’
In OOH News By Rajiv Raghunath - July 05, 2024
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the common currency for Indian OOH
Shwetal Basu, Chief Marketing and Communications Officer, Shoppers Stop, joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - June 24, 2024
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
Prakash Arts partners OAC 2024 as Associate Sponsor
In OOH News By Sakshi Sanghavi - June 05, 2024
C D V Subbarao, CEO, Prakash Arts highlights the role of OAC as a platform for thought leadership and business networking for Indian OOH
Ritu Mittal, Head of Marketing and Digital, Bayer Consumer Health, joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 28, 2024
OAA is a prestigious platform that celebrates excellence in Indian OOH advertising,” says Ritu Mittal, Head of Marketing and digital at Bayer Consumer Health as she joins the distinguished OAA 2024 Jury.
Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 06, 2024
“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak
‘It is an exciting time for the OOH industry’
In Viewpoints By M4G Bureau - March 19, 2024
Within the OOH space most are exploring newer media formats, and the numbers are increasing, states Prash Gaikwad, Head Creative Services, GroupM OOH Solutions as he shares his perspectives on creativity in the Indian OOH sphere.
Indian OOH Adex at Rs 4,140cr in 2023, records 13% YoY growth vs 10% overall Adex growth: Pitch Madison Ad Report 2024
In Research By M4G Bureau - February 16, 2024
In 2024, Indian Adex to grow by 12% and cross Rs. 1.11 lakh crore
‘Tech-led innovations at the forefront of OOH resurgence’
In OOH News By Rajiv Raghunath - January 10, 2024
Dipankar Sanyal, CEO, Platinum OOH speaks about the key trends seen on the Indian OOH landscape
Srishti takes up title sponsorship of 2nd South India Talks OOH conference to be held in Chennai on February 2
In OOH News By M4G Bureau - December 11, 2023
S Kumar, Managing Director of Srishti says: “Knowledge sharing and business partnerships have become vital to the growth of Indian OOH, and that opportunity is even greater in the southern region”.
Voice of Indian OOH industry
In OOH News By M4G Bureau - August 25, 2023
An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry’s growth prospects