'This is the time to walk that extra mile'

In Viewpoints By Pray Jani - March 30, 2020

‘Hats off to my hard-working team in APAC and India who keep surprising me by their incredible commitment as top-class professionals’

IOAA makes representation to govt bodies for financial relief in the face of COVID-19 fallout

In OOH News By Bhawana Anand - March 30, 2020

The apex body has also highlighted the industry’s pro-active role in reinforcing critical public messaging

NS Publicity to build care units for COVID19 patients

In OOH News By Pray Jani - March 27, 2020

Along with rolling out an informative outdoor campaign, the leading media owner also plans to help the administration in managing the increasing number of patients in the state

JCDecaux India contributes its bit to fight COVID-19

In OOH News By M4G Bureau - March 26, 2020

The world leading company is sanitizing its public utility media regularly to stop the virus spread in India

‘We’re creating novel screen experiences for advertisers & audiences’

In Viewpoints By Bhawana Anand - March 23, 2020

Gautam Bhirani, Founder & MD of EyeTalk Media Ventures, dwells upon his company’s differentiated business approach, and crafting new advertising experiences

Hotstar’s free entertainment is longer than this billboard

In Campaigns By M4G Bureau - March 18, 2020

In association with The Social Street, the OTT brand unveiled India’s longest billboard showcasing range of content offering to keep you covered while at home

Coca-Cola’s AQUARIUS GLUCOCHARGE to refresh Outdoors

In OOH News By M4G Bureau - March 18, 2020

The campaign conceptualized by Taproot Dentsu, Andhra Pradesh and Orissa first to get a burst of energy this summer

Live Vegan & Wear Vegan, says PETA India

In Campaigns By M4G Bureau - March 17, 2020

The NGO for animals brings Joaquin Phoenix straight to OOH medium following to his OSCAR acceptance speech

Helo to communicate ‘Helo Pe Milo’ with multimedia campaign

In OOH News By M4G Bureau - March 13, 2020

The national campaign will be deployed across TV, digital and outdoor, aiming to target a diverse range of audience across geographies and age groups

Veeba targets real-time buyers with pDOOH

In Digital OOH By M4G Bureau - March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks