TikTok appoints Ashok A Cherian as Marketing Head for India

In OOH News By M4G Bureau - May 14, 2020

With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app

1st state-of-the-art traffic surveillance booth inaugurated in Bengaluru

In OOH News By M4G Bureau - May 11, 2020

Signpost India has designed and implemented the project; similar booths likely to be put up at 389 traffic junctions

Rail media owners’ federation approaches Rail Minister with charter of requests

In OOH News By Rajiv Raghunath - May 11, 2020

The newly formed Federation of Advertising Agents of Indian Railways seeks waiver of license fee for 1 year, and other concessions that will help the media concessionaires to bring their business back on the rails after the Covid-19 crisis abates

Gradual resumption of air, rail passenger services on the anvil

In OOH News By M4G Bureau - May 11, 2020

Indian Railways to run special trains from May 12; SOPs for passenger movement at airports and onboard flights being worked upon

‘Invest quality time for a better future’

In OOH News By Bhawana Anand - May 08, 2020

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom talks about the current business challenges, and the pathway to build a new world of outdoor advertising in India post-COVID

“We are preparing our businesses for 2021”

In OOH News By Bhawana Anand - May 07, 2020

Anand Bhadkamkar, CEO, Dentsu Aegis Network India delves into the strategy to reinforce Milestone Brandcom

Public transport services may resume soon, though no timeline indicated

In OOH News By M4G Bureau - May 07, 2020

Resumption of bus, cab services will help prop up roadside media business

U&i distributes 2 lakh face shield masks all over India

In OOH News By M4G Bureau - May 06, 2020

The nationwide campaign was an effort to provide protection for the frontline workers such as doctors, policemen, other security personnel and bank staff against the pandemic

IOAA to engage more deeply with authorities for key support to tide over current crisis

In OOH News By Rajiv Raghunath - May 05, 2020

Media owners across the country urged to join IOAA in order for the OOH industry to act as one, with a unified voice

Brands with actions will survive this pandemic

In OOH News By Pray Jani - May 04, 2020

Real actions will play a big role in building brand trust during the pandemic, and this is a litmus test for the brands, says Carat India