Wavemaker India wins media mandate for Chumbak

In OOH News By M4G Bureau - July 22, 2020

The agency will manage offline and online media for Chumbak

Peta says ‘No leather products’ in OOH campaign

In Campaigns By M4G Bureau - July 21, 2020

India’s Animal Rights Organisation launches a multi-city campaign to send a national message on the occasion of Rakhi

Uber promotes Prabhjeet Singh as President of India and South Asia

In OOH News By M4G Bureau - July 20, 2020

In his new role, he will be overseeing the next phase of growth in the company’s mobility business and ensuring safety for riders and drivers across India, Sri Lanka and Bangladesh

What does poll conducted by Media4Growth say?

In OOH News By Bhawana Anand - July 17, 2020

The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth

Key leadership movement spotted

In OOH News By M4G Bureau - July 13, 2020

Rajiv Suri, MD & CEO of Shoppers Stop, Arun Srinivas, Chief Sales & Marketing Officer, Ola and Sumit Walia, Vice-President Oppo India, have put down the papers

Kinetic Worldwide launches new proprietary tool ‘IOM’

In OOH News By M4G Bureau - July 10, 2020

The agency intends to offer a tool that leverages real time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI, says Ajay Mehta

'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read

In OOH News By Bhawana Anand - July 09, 2020

In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully

How privatisation will impact railway advertising?

In OOH News By Bhawana Anand - July 09, 2020

S. Kumar, MD of Srishti Group weighs in on the new shift taking place in the Indian Railways with regards to railway advertising

Wavemaker India bags media mandate for Sun Pharma

In OOH News By M4G Bureau - July 07, 2020

Sun Pharma is the world's fourth largest specialty generic pharmaceutical company and India's top pharmaceutical company

Bobble AI & Trapyz evaluate visitation trends across India amidst Covid19

In Research By M4G Bureau - July 07, 2020

Hospitals and ATMs emerge as the most visited sub-categories and Pune registered 530% increase in visits during first phase of lockdown