Mondelez India unveils mystery behind #KahanGayiCadbury campaign

In Campaigns By M4G Bureau - August 05, 2020

The brand designs a 360-degree campaign to launch its newest product in the chocobakes range

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

In Research By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report

In Research By M4G Bureau - August 04, 2020

Predicting the behaviour of human beings when lockdown is rolled back, the creative agency launches ‘The New Darwinism’ report

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

In Research By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

OOH campaigns increase viewership on social media for PETA India

In OOH News By Bhawana Anand - July 29, 2020

The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism

Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - July 29, 2020

62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business

Posterscope India elevates Fabian Cowan as Country Head

In OOH News By M4G Bureau - July 28, 2020

Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City and Deepak Kumar has been promoted as Director

Hephzibah Pathak promoted to Vice Chairman Ogilvy India

In OOH News By M4G Bureau - July 28, 2020

Hephzibah’s journey includes heading Ogilvy's Mumbai office, appointment as Director on the Ogilvy India Board and her current role as Chief Client Officer, Ogilvy India

DAN expands Soumitra Karnik's role; adds CCO - Dentsu India to his portfolio

In OOH News By M4G Bureau - July 23, 2020

Soumitra will lead Dentsu India’s creative output nationally and will be responsible for maintaining and amplifying a robust client-agency relationship

Canon India launches customer service mobile applications for B2B clients

In OOH Solutions By M4G Bureau - July 22, 2020

As part of its persistent customer servicing efforts, Canon India will provide 24x7 assistance to customers through the new mobile applications