Dabur serves ‘Kaada’ to police personnel as immunity booster

In Campaigns By M4G Bureau - September 21, 2020

Organised for almost a month, the drive aims to improve the immunity of Corona warriors

Logistics cut out for SMEs

In OOH News By Bhawana Anand - September 17, 2020

Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.

Political parties to focus on OOH media for Bihar Assembly election

In OOH News By Bhawana Anand - September 16, 2020

The fresh guidelines issued by the Election Commission of India have put many restrictions on activities conducted for party promotions; boosting OOH medium to pick up post-lockdown

‘Thanks to audience behavioural signals, brands can plan OOH with confidence’

In OOH News By M4G Bureau - September 15, 2020

Clare Chapman, Head of Media Planning EMEA- Essence, shares the improving condition of India where 145 brands have rolled out campaign since June 2020

McDonald’s India – North and East assigns Integrated Marketing Communications mandate to DDB Mudra Group

In OOH News By M4G Bureau - September 11, 2020

The agency will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.

Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha

In Campaigns By M4G Bureau - September 08, 2020

The idea was to create a larger-than-life, ode to the ultimate remover of obstacles using Jeep Compass SUVs

Wavemaker India announces key leadership appointments

In OOH News By M4G Bureau - September 07, 2020

The changes have been made to adapt dynamic situation of the media industry

Motivator India wins media mandate for MilkLane

In OOH News By M4G Bureau - September 01, 2020

The agency will manage offline and online media for MilkLane

Difficult execution but impactful outcome: PETA India

In OOH News By Bhawana Anand - August 31, 2020

People for the Ethical Treatment of Animals (PETA) India continues to believe in the long association with OOH media that has helped them in conveying their message to the target audience and thereby achieving positive outcomes

Mondelez India plans for integrated marketing campaign for Bournvita Fills

In OOH News By M4G Bureau - August 28, 2020

The company enters breakfast cereals space with the launch of Bournvita Fills