Max Bupa Health Insurance asks people #AbNahiKharidogeToKab? in new campaign

In OOH News By M4G Bureau - October 21, 2020

The BSFI brand has launched a fresh 360-degree brand campaign

Calcutta HC ruling impacts OOH business of eastern India during Durga Puja

In OOH News By Pray Jani - October 21, 2020

According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business

Havas Group India unveils results of Meaningful Brands 2020: COVID edition study

In Research By M4G Bureau - October 20, 2020

The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic

India saw positive growth in August & September onwards: Laqshya Media Group report

In Research By M4G Bureau - October 19, 2020

The highest monthly GST collection since the beginning of the lockdown was in September and monthly tax revenue for August crossed the tax revenue of the same month last year

Arrow Digital installs the second EFI Pro 32r+ in India

In OOH Solutions By M4G Bureau - October 15, 2020

SNJ Enterprise installs the latest EFI Pro 32r+ LED Roll 2 Roll UV Printer

dentsu X wins media mandate on AMFI

In OOH News By M4G Bureau - October 13, 2020

The other mainline agencies contending for the business were Mindshare, Madison and Initiative

Ecosys OOH’s Sujit Banerjee calls it a day

In OOH News By M4G Bureau - October 13, 2020

After serving for 5 years, Banerjee decides to part ways from the agency

Havas Group India bags creative & media mandate for JBL and Harman Kardon

In OOH News By M4G Bureau - October 12, 2020

With this win, Havas Creative India becomes the creative agency partner for all of HARMAN’s consumer brands, JBL, Harman Kardon, and Infinity

Kolkata Metro station named after Indian Football Association

In OOH News By M4G Bureau - October 12, 2020

Along with semi-naming, IFA will have branding rights inside the ‘Indian Football Association Salt Lake Stadium’ metro station

Essence wins integrated media mandate for jewellery brand Melorra

In OOH News By M4G Bureau - October 12, 2020

The scope of scope of work includes media planning, media activation and content innovation