Data, technology & value for money: key factors for OOH in 2021

In OOH News By Bhawana Anand - January 21, 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021

Data-driven business lifeline for Indian OOH

In Viewpoints By M4G Bureau - January 20, 2021

Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021

Zydus Wellness consolidates media mandate with Wavemaker India

In OOH News By M4G Bureau - January 19, 2021

The agency has bagged the consolidated mandate following a multi-agency pitch

Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation

In OOH News By M4G Bureau - January 18, 2021

The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign

‘The India opportunity could be massive’

In Viewpoints By Rajiv Raghunath - January 14, 2021

Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years

Castrol India appoints Jaya Jamrani as VP - Marketing

In OOH News By M4G Bureau - January 13, 2021

In her new role, Jaya will lead the marketing strategy for different business segments and strategise the forging of partnerships for growth

Digital + Outdoor top media combo for SME category, says report

In Research By Bhawana Anand - January 12, 2021

A report by The Media Ant also finds Campaign Performance Measurement the most challenging in these mediums for the SMEs

Havas Group India announces Senior Management elevations

In OOH News By M4G Bureau - January 08, 2021

The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent

IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium

In OOH News By M4G Bureau - January 07, 2021

The campaign contains a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions

Lionsgate India announces app launch with a big roar

In Campaigns By M4G Bureau - January 07, 2021

A 10-day OOH led activity is spread across Delhi and Mumbai