FM Nirmala Sitharaman inaugurates US Advertising promoted Argus satellite TV news channel

In OOH News By Rajiv Raghunath - May 15, 2021

US Advertising has promoted the TV channel through its subsidiary US Broadcasting India Pvt Ltd.

Hiveminds to handle CoinSwitch Kuber digital mandate

In OOH News By - May 11, 2021

CoinSwitch Kuber, an INR-crypto on-ramp platform, has witnessed 350% growth in the user base since January, and now has over 5 million users in India.

Havas Group Indonesia names Sumit Kanungo as Group Strategy Director

In OOH News By M4G Bureau - May 10, 2021

Sumit has led multi-location teams during the course of his career and managed blue-chip clients working at Starcom Mediavest Group, Crest (Platinum Advertising), Lintas Media Group, Emami Ltd., and Mediaedge: CIA (MEC) India, to name a few.

Rural Marketing Association of India announces new leadership

In OOH News By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

Sleepwell rises to Covid challenge, donates 500 bedding units

In OOH News By M4G Bureau - May 03, 2021

The leading mattress brand from Sheela Foam Ltd., has donated 500 bedding units to Sardar Patel COVID Care Centre, India’s largest Covid-19 facility,located in Delhi NCR.

If it’s about OTS, let’s go for it

In Viewpoints By M4G Bureau - April 26, 2021

Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH

LPFLEX takes up Title Sponsorship of OOH Expo 2022 to be held in Mumbai on Jan 21-22

In OOH News By M4G Bureau - April 19, 2021

Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.

Mondelez India plans activation for Cadbury Dairy Milk Lolly launch

In OOH News By M4G Bureau - April 15, 2021

The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.

Japan’s Eneos goes OOH to grab market share in India

In Campaigns By M4G Bureau - April 15, 2021

The oil company has launched an advertising campaign on various ad mediums, including bus branding on Gurugram city buses, which was carried out by MyHoardings.

Coca-Cola India’s bottling arm & Rajahmundry municipal body launch plastic waste management drive

In OOH News By M4G Bureau - April 09, 2021

The initiative called ‘Swatchata Hero‘ launched by Sri Sarvaraya Sugars Ltd along with Rajahmundry Municipal Corporation (RMC), has several branded kiosks and selfie booths set up along with collection vans in 50 wards of Rajamahendravaram.