Results For "India"
1805 News Found
NIVEA India appoints Ajay Simha as Marketing Director
In OOH News By M4G Bureau - June 16, 2021
With over a decade long experience at NIVEA, Ajay is set to lead the marketing efforts in India.
Havas Media Group India announces key leadership appointments
In OOH News By M4G Bureau - June 16, 2021
The new elevations are part of the group’s focus on investing in people and consolidating client businesses under the global Mx operating system.
Aon brand replaces Anviti in India
In OOH News By M4G Bureau - June 14, 2021
Anviti Insurance Brokers renamed Aon India Insurance Brokers.
McDonald’s India - North and East offers special deal to customers who get vaccinated
In OOH News By M4G Bureau - June 08, 2021
Customers can avail the limited time offer by uploading their vaccination certificate# on McDonald’s mobile app under the ‘Got Vaccinated’ tab, along with basic details.
Airtel’s new campaign to reinforce brand popularity
In OOH News By M4G Bureau - June 08, 2021
The campaign, conceived by Taproot Dentsu, highlights TRAI data, according to which, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021.
PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery
In OOH News By Rajiv Raghunath - June 07, 2021
Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.
OOH (Out of Home) media in Advertising: Feast or Famine
In Viewpoints By - June 07, 2021
Noomi Mehta, Chairman, Selvel One Group asserts that the future of Indian OOH and it's importance, are predicated upon the collective will and initiative of the media owning businesses to reinforce the medium’s competitiveness and accountability standards. Otherwise, there is the risk of the business becoming like “yesterday-men in the dream of tomorrow’s world”. Noomi advocates a 6-Step approach to strengthening Indian OOH in the current times.
Can e-com infuse new vigour into Indian OOH?
In OOH News By M4G Bureau - June 03, 2021
Rapid expansion of India’s Internet and smartphone user base is fueling e-commerce & m-commerce businesses; OOH could see a surfeit of e-com & m-com brand presence as traffic returns to the streets.
IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business
In OOH News By Rajiv Raghunath - May 28, 2021
The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.
Wavemaker retains L'Oreal India media mandate
In OOH News By M4G Bureau - May 25, 2021
Retaining L’Oreal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts: Ajay Gupte, CEO – South Asia, Wavemaker.