Anupriya Acharya re-elected President of AAAI

In OOH News By M4G Bureau - October 05, 2021

Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of the of the Association for the year 2021-22 at the AAAI's Annual General Body Meeting, held on September 30, 2021.

How social activation worked for Dabur in UP & Bihar

In OOH News By M4G Bureau - October 04, 2021

Mindwave Media launched two activation campaigns for Dabur India brands in Uttar Pradesh and Bihar during the Covid-19 phase, which effectively combined social cause with brand visibility. Here’s a look.

Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP & Planning Head – North

In OOH News By M4G Bureau - September 29, 2021

In his new role, Debo will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable.

Art for tea’s sake and tea for Tamilians…

In Campaigns By N Jayalakshmi - September 29, 2021

Brand TATA Tea Chakra Gold’s refresh campaign highlights its ‘Tea for Tamilians’ proposition with a sand installation, designed by renowned Indian Sand Artist Padma Shri Sudarsan Pattnaik and featuring the state’s famous motifs.

‘pDOOH is still work in progress’

In Viewpoints By Rajiv Raghunath - September 29, 2021

Jahan Mehta, Director, Selvel One Group asserts that ushering in a common currency for audience metrics should be the highest priority for Indian OOH

Carat India wins media mandate for SUGAR Cosmetics

In OOH News By M4G Bureau - September 24, 2021

As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.

dentsuMB wins mainline advertising mandate for TVS Raider in India

In OOH News By M4G Bureau - September 23, 2021

As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.

Havas Creative Group India appoints Amish Sabharwal as senior ECD & Creative Head of Digital Experience

In OOH News By M4G Bureau - September 22, 2021

Amish will be based in Gurgaon and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India.

dentsu India promotes Rahul Vengalil to Managing Partner, Isobar

In OOH News By M4G Bureau - September 21, 2021

Rahul will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative & experience as the key focus for future growth.

IOAA steps up measures to reinforce transparency & accountability in Indian OOH business

In OOH News By Rajiv Raghunath - September 20, 2021

Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.