Celebrated mountaineer Satyarup Siddhanta shares inspiring life lessons at India Talks OOH

In OOH News By N Jayalakshmi - March 15, 2022

Sharing some amazing life experiences, celebrated mountaineer Satyarup Siddhanta, who holds a Guinness World record for being the youngest in the world to climb the highest mountains and volcanoes of all the seven continents, inspired an awestruck audience during his talk on the theme - ‘Scaling new peaks of excellence – meeting challenges head on’

Get the A-ha back into OOH: Business Strategist & Angel Investor Lloyd Mathias

In OOH News By M4G Bureau - March 15, 2022

Lloyd Mathias listed out some quick calls for action in his presentation on the theme ‘How marketing can make the difference for media owning business’, in the India Talks OOH conference held in Mumbai.

Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA

In OOH News By M4G Bureau - March 14, 2022

Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.

“You can’t switch off OOH, it’s always on,” says Brand Guru Jagdeep Kapoor

In OOH News By M4G Bureau - March 14, 2022

Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.

“Data and measurability will bring in money for OOH”

In OOH News By M4G Bureau - March 11, 2022

Brand marketers share their perspectives on what they expect from OOH at the India Talks OOH Conference held on March 8 in Mumbai

“The media business is like a sail boat”

In OOH News By M4G Bureau - March 09, 2022

Meenakshi Menon, founder of Spatial Access (part of Deloitte), drew some interesting parallels between sailing and running a media business and the life lesson therein while addressing the India Talks OOH conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.

“OOH growth one of the highest in 2021,” says Sam Balsara

In OOH News By M4G Bureau - March 09, 2022

The in-person India Talks OOH Conference held on March 8 at Sahara Star in Mumbai took off on a positive and introspective note with the keynote address by Sam Balsara, Chairman of Madison World on the theme of ‘The Rise and Rise of OOH’

India Talks OOH Conference inaugurated

In OOH News By M4G Bureau - March 08, 2022

The much awaited India Talks OOH conference was inaugurated at Sahara Star Hotel, Mumbai, today by Sam Balsara, Chairman of Madison World, Noomi Mehta, Chairman of Indian Outdoor Advertising Association,S Kumar, Managing Director of Srishti Communications, and Vasant Jante, Managing Director , VJ Media Works.

India Talks OOH Conference in Mumbai today

In OOH News By M4G Bureau - March 08, 2022

The conference will be held at Sahara Star hotel

India Talks OOH Conference in Mumbai tomorrow

In OOH News By M4G Bureau - March 07, 2022

Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more