India a top growth market for Vodafone

In OOH News By BS Reporter, Business Standard, New Delhi - February 07, 2014

The company posts 13.2% increase in service revenue at Rs 9,541 cr

A new product every year: C V Raman

In Viewpoints By M4G Bureau - February 07, 2014

Interview with ED (engineering), Maruti Suzuki India Ltd

'OOH provides recall and relevance consistently'

In Viewpoints By M4G Bureau - February 07, 2014

Lakshmi Goyal, Head -- Marketing, Retail Banking and Wealth Management, HSBC India, shares with Outdoor Asia, her thoughts on how the banking brand leverages OOH in order to connect with its customers.

Sun Sign & Technologies brings Star's new signage product

In OOH News By VJ Media Bureau - January 22, 2014

Starflex offers two new Signage products which are compatible with the Indian OOH industry requirements.

Delhi airport emerging hub for global flyers

In OOH News By Sharmistha Mukherjee & Surajeet Das Gupta, Business Standard, New Delhi - January 17, 2014

Air India provides for over 41% of transit passengers at DIAL followed by Jet and IndiGo

'Need specialist agencies with a pan India presence'

In Viewpoints By M4G Bureau - January 15, 2014

Rajiv Dubey, Head- Adbur, Dabur's in-house Media Buying Agency, shares with Outdoor Asia how the FMCG brand defines innovation in the context of OOH and more…

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

'Transparency, accountability & measurability key factors'

In Viewpoints By M4G Bureau - January 13, 2014

For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...

Manyavar celebrates'Yaar Ki Shaadi'

In OOH News By Nabamita Chatterjee - December 30, 2013

Executed by MOMS the pan- India campaign has been rolled across 22 cities using various types of out-of-home media options.

Telenor's fast route to success in India

In OOH News By Sounak Mitra, Business Standard, New Delhi - December 18, 2013

Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?