Results For "India"
1804 News Found
IOAA elections on Sept 19, nominations to be filed by Aug 16
In OOH News By VJ Media Bureau - July 28, 2014
The election of new Committee Members for the year 2014-15 will be held on September 19; the newly elected Committee Members will then nominate from among themselves the Chairman, Vice Chairman and Treasurer of IOAA
Fossil goes to its roots!
In OOH News By Mansi Lavsi - July 24, 2014
A swanky'tinstallation' of a vintage car greets the guests at the Orion Mall atrium
Global Advertisers executes SBI outdoor campaign across 21 cities
In Campaigns By Bhawana Anand - July 24, 2014
The campaign has been deployed on various formats such as hoardings, bqs and unipoles
OOH Geared For Growth: Industry Leaders
In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times
Creating A Larger OOH Canvas: Opportunities & Challenges
In OOH News By Nabamita Chatterjee - July 18, 2014
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.
Digital OOH: Sizing up the big picture
In OOH News By Nabamita Chatterjee - July 16, 2014
DOOH has the makings to make it big, say industry leaders
Vodafone regales pilgrims during Rath Yatra in Puri
In OOH News By Nabamita Chatterjee - July 15, 2014
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
Engagement is key to effective OOH advertising: Brand leaders
In OOH News By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.
OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'
In OOH News By VJ Media Bureau - July 10, 2014
OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest
Myntra goes outdoor to encourage youth to'Live for Likes'
In Campaigns By Bhawana Anand - July 10, 2014
The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh