Cadbury tempts audience with'Ooze' effects on hoardings

In OOH News By Bhawana Anand - October 07, 2014

The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth

JCDecaux India introduces digital media at KIA, Bangalore

In OOH News By Bhawana Anand - September 22, 2014

The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens

OLX converts unique used items into art

In OOH News By Bhawana Anand - September 22, 2014

The e-commerce major steered a 10,000 km motorcycle journey called'The Great India Collectors' Ride' across 45 cities and towns, building a strong consumer connect along the way

'Give Traditional Outdoor Media Its Due'

In Viewpoints By M4G Bureau - September 22, 2014

Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.

Gionee breaks clutter in the outdoor with large displays

In Campaigns By Bhawana Anand & Jubilee Cardozo - September 12, 2014

In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on the Airport Express Line managed by JCDecaux India. Bright Outdoor Media has executed the brand's campaign in Mumbai

BMW India's 12-city Experience Tour kicks off in Chennai

In OOH News By Bhawana Anand - September 08, 2014

The BMW Experience Tour 2014 showcases the complete range of sedans and SAVs (Sports Activity Vehicle), demonstrating the superior driving dynamics on a specially designed test course

Honda taps rural audience with mobile service vans

In OOH News By Bhawana Anand - September 02, 2014

The brand has pressed into service its unique'Mobile Service Van' to connect with both prospective and existing customers in the rural areas

Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport

In OOH News By VJ Media Bureau - August 26, 2014

Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days

Mugil Media takes Ran India Steels outdoor in Tamil Nadu

In Campaigns By VJ Media Bureau - August 26, 2014

The outdoor campaign has been executed on mobile hydraulic vans

IOAA Credit Control Council strengthens action against defaulting firms

In OOH News By Rajiv Raghunath - August 04, 2014

The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms