Indigo Nation goes outdoor across 5 towns in UP

In Campaigns By Satarupa Chakraborty - November 02, 2015

Indigo Nation selected five towns including Lucknow, Kanpur, Sriganganagar and Amravati for this outdoor campaign.

Havas Media wins integrated media mandate for BlueStone.com

In OOH News By Nabamita Chatterjee - October 28, 2015

The account will be handled from Havas Media's Bangalore office.

'Asbah' relies heavily on OOH

In Campaigns By Nabamita Chatterjee - October 28, 2015

The brand with a wide range of staple food products is strategically running the campaign on major arterial roads across the city for recurring exposure and brand recall.

Outdoor is on par with print and electronic media for DAVP

In OOH News By Satarupa Chakraborty - October 19, 2015

Working mostly in sub-towns and rural areas of India, DAVP faces lack of infrastructural growth in these places to spend enough money and garnering awareness. The session highlighted the need for media owners to come forward and develop such places.

Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.

Amit Sarkar resigns from Kinetic India

In OOH News By Satarupa Chakraborty - September 23, 2015

With experience spanning over 16 years in the industry, Amit served at Kinetic India for more than 7 years.

Cougar Motorsport takes the OOH route to promote RFC India

In Campaigns By Satarupa Chakraborty - September 21, 2015

The mobile vans were bunched together and parked on the outskirts of the various towns and at the event venue.

IDBI Federal Life Insurance goes outdoor to promote'Childsurance'

In OOH News By Satarupa Chakraborty - September 14, 2015

The Social Street has executed the'Childsurance' campaign in 105 cities with more than 900 billboards across pan India in Phase 1.

Vodafone Doubles Campaign creates a buzz at GIP, Noida

In Campaigns By Satarupa Chakraborty - September 01, 2015

This campaign was a part of various initiatives organized to promote Vodafone\'s latest offering,"Double Data\" for pre-paid customers.

AAAI & IOAA sign joint agreement to streamline OOH business

In OOH News By VJ Media Bureau - August 28, 2015

The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and processes are followed, timelines adhered to and commitments honored on both sides.