OOH originated from the influence of theatres and circuses: Mohan Chandran

In OOH News By Athira Nair - December 28, 2015

At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.

Digital OOH will see a tremendous growth in the future: Mandeep Malhotra

In OOH News By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015, Mandeep Malhotra, Founding Partner and CEO of The Social Street mentioned that the DOOH space is expected to see a tremendous growth in the future. There is revival and gradual growth of digital OOH in India as it is clearly targeted, impactful and is delivering excellent recall in this industry.

Muthoot goes outdoor to promote Fair Play Gold Loan in Delhi, Mumbai and North East

In Campaigns By Satarupa Chakraborty - December 16, 2015

The Fair Play Gold Loan campaign, featuring ace soccer player Bhaichung Bhutia as brand ambassador, has been executed by Delhi-based Unison Advertising Pvt Ltd for a tenure of 15 days.

Clear Channel Mudra now becomes Ignite Mudra

In OOH News By Satarupa Chakraborty - December 15, 2015

Gour Gupta, CEO at erstwhile Clear Channel Mudra, has acquired Clear Channel India's stake in the joint venture which has been rebranded to Ignite Mudra. Ignite Mudra will focus on brand solutions through OOH, promotions and retail marketing.

Kinetic ropes in Suresh Balakrishna as its new CEO

In OOH News By VJ Media Bureau - December 07, 2015

OOH specialist agency Kinetic welcomes Suresh Balakrishna as CEO for India, the Middle East and South Asia.

Reebok's fitness campaign fascinates crowd at Cyber Hub, Gurgaon

In OOH News By Satarupa Chakraborty - December 04, 2015

Involving large LED screens, interactive sessions, giveaways, fitness activities, the brand activation drew good response from the corporate crowd aiding the excitement around Reebok's new ZPump range.

KOOVS takes its fashion statement outdoors

In OOH News By Satarupa Chakraborty - December 01, 2015

Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective to engage young fashion enthusiasts.

India Handloom, Allahabad Bank and Airwick campaigns hop onto DMRC

In OOH News By Swati Singh - November 25, 2015

Handled by Delhi-based EG Communications, India Handloom, Allahabad Bank and Airwick resort to lower panels of Delhi Metro as part of their OOH practice.

IHF associates with Kinetic India for'Have a cracker-free Diwali' message

In Campaigns By VJ Media Bureau - November 19, 2015

The message came across very diligently at strategic locations in Mumbai, Delhi and Pune which notices highest percentage of cracker usage.

Havas Media wins integrated media mandate for Clovia and Holiday IQ

In OOH News By Satarupa Chakraborty - November 13, 2015

Amidst the multi-agency pitch, Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, and Holiday IQ, India's largest travel community and holiday recommendation engine. Clovia account will be handled by Havas's New Delhi office and Holiday IQ from the agency's Bangalore office.