ITC - Superia Soap goes downtown through OOH with Kinetic India

In OOH News By Nabamita Chatterjee - July 14, 2016

Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.

Posterscope India uses"pixel-led technology” for Hitachi Refrigerator OOH campaign

In Campaigns By Nabamita Chatterjee - July 14, 2016

The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.

Metro Shoes puts its best foot forward through OOH

In Campaigns By Satarupa Chakraborty - July 06, 2016

As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.

Smart OOH For Smart Cities

In OOH News By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?

Cadbury Bournvita biscuit wakens the passersby

In OOH News By Satarupa Chakraborty - June 22, 2016

Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.

"Think, Plan, Do Mobile”

In OOH News By VJ Media Bureau - June 18, 2016

In the panel discussion on integration of mobility solutions in OOH to deliver more effective brand messages, moderator Milind Pathak, COO - Madhouse - South Asia insisted on bringing OOH"alive”.

We have already embraced technology contrary to popular myth: Suresh Balakrishna

In OOH News By VJ Media Bureau - June 18, 2016

Presenting his topic on \"How technology can be a game changer for the Indian OOH industry\", Suresh Balakrishna, CEO, Kinetic South Asia & Middle East, shunned the belief that OOH is in a very nascent stage in terms of adopting technology.

It's Time for outdoor advertising in India to evolve: Emraan Kureshi

In OOH News By VJ Media Bureau - June 18, 2016

Media has transformed newspapers into e-papers and television into mobile apps and now is the time for the outdoor to evolve.

"Challenges in Indian OOH are pretty much like the scene worldwide”

In OOH News By VJ Media Bureau - June 18, 2016

Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns around the world along with presenting some real-time scenario.

How Technology Can Transform Indian OOH: Open House at OAC 2016

In OOH News By VJ Media Bureau - June 18, 2016

During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising in India.