Results For "India"
1804 News Found
‘If a strategy is working well, don’t change it’
In OOH News By M4G Bureau - August 08, 2023
Amul, one of the world’s largest dairy brands and among the most iconic brands of India, has a rich history and special bond with OOH as a medium that combined with clever visuals has helped the brand solidify its position in the minds of the consumers.
‘Information overload has led to shorter attention spans’
In OOH News By M4G Bureau - August 07, 2023
With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for says Rajib Basu, Partner, PwC India.
What’s the key to unlocking an evolving OOH? This OAC 2023 session offers some leads
In OOH News By N Jayalakshmi - July 29, 2023
Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing on how brands look at the OOH medium in their marketing scheme of things.
1 day to go for OAC 2023 - India's foremost platform for knowledge sharing and networking
In OOH News By M4G Bureau - July 27, 2023
The 17th edition of the Outdoor Advertising Convention will be held over two days and will feature panelists and speakers from diverse business background
Jayen Mehta, Incharge MD, GCMMF (Amul) will be addressing OAC 2023 in Delhi
In OOH News By M4G Bureau - July 24, 2023
Jayen Mehta will speak on the theme of 'India's Largest FMCG Dairy Brand Built on OOH'
Driving India’s DOOH revolution forward
In OOH Solutions By M4G Bureau - July 22, 2023
M4G spoke with Xtreme Media and Aura Digital as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
‘We are witnessing the fourth industrial revolution’
In OOH Solutions By M4G Bureau - July 20, 2023
Shashank Shah, Co-Founder, UtopiaTech shares his thoughts on the changing trends and landscape of the Indian OOH sector ahead of the upcoming OOH Expo in Delhi on 28th and 29th July.
Arkaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India joins OAC 2023 brand panel
In OOH News By M4G Bureau - July 20, 2023
Arkaprava Ray will be sharing his thoughts on ‘How an evolving OOH can be pivotal to brand marketing’
‘Indian OOH sector to grow by 9.9%’ – PwC Report
In OOH News By M4G Bureau - July 19, 2023
The report predicts India to outperform all markets in the Asia Pacific region
Ruchika Gupta, Marketing Director, Beam Suntory India to speak on ‘How an evolving OOH can be pivotal to brand marketing’ at OAC 2023
In OOH News By M4G Bureau - July 19, 2023
OAC 2023 will be held at Manekshaw Centre, Delhi on July 28-29