Results For "India"
1805 News Found
OOH can be integral to smart city development: PHDCCI conference
In OOH News By Bhawana Anand - August 26, 2017
OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised by the nodal business chamber PHDCCI in New Delhi
‘Dearth of clarity on technology curtailing green initiatives’
In OOH Solutions By Bhawana Anand - August 24, 2017
IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA
23,615 people join Colgate’s oral health initiative in Chennai
In Campaigns By M4G Bureau - August 23, 2017
The large gathering of people brushed their teeth at the same time at the same venue (SRU grounds, Chennai), using Colgate Toothpaste and Colgate Toothbrush
AAI invites bid for baggage trolley advertising at Trichy airport
In OOH News By M4G Bureau - August 22, 2017
Media rights on 400 trolleys will be awarded for a period of 3 years
FIA OOH campaign on road safety
In Gallery By M4G Bureau - August 21, 2017
The Indian part of the FIA road safety campaign was kicked off on JCDecaux’s Citylights media in Delhi NCR
Embassy Group showcases I-Day celebrations through 3D projection
In Campaigns By M4G Bureau - August 21, 2017
The Group undertook 3D building projection in Bengaluru to depict India’s march to Independence and progress
Vizeum wins media mandate for Bauli India
In OOH News By M4G Bureau - August 21, 2017
As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations
Smart city projects, urban policies need to be aligned: experts
In OOH News By Bhawana Anand - August 21, 2017
Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for digital billboards, current urban norms do not allow use of video content on such billboards
‘Most brands recognise the core strengths of DOOH’
In Digital OOH By M4G Bureau - August 18, 2017
Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:
‘If investments are delayed till the ground is right, it will be too late’
In Digital OOH By M4G Bureau - August 18, 2017
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview: