Google launches teaser campaign around its soon-to-be launched smartphones

In Campaigns By M4G Bureau - September 30, 2017

The brand takes the OOH medium by storm worldwide to create a suspense around its mobile launch event

Hyundai taking its ‘Safe Move Phase 3’ to malls, schools

In Campaigns By Bhawana Anand - September 29, 2017

The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games

Japanese subsidiary setting up DOOH-enabling traffic info display on Ahmedabad’s ‘Smart Roads’

In Digital OOH By Bhawana Anand - September 29, 2017

The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion in the ratio of 50:50.

Dentsu Aegis Network launches Amplifi in India

In OOH News By M4G Bureau - September 28, 2017

Amplifi, the media investment arm of Dentsu Aegis Network, aims to deliver a demonstrable uplift in media performance on a global basis.

‘Innovative formats attracting more ad spends’

In Viewpoints By Bhawana Anand - September 28, 2017

Currently, innovative formats and ambient media are proving to be the superheroes of OOH media that give marketers the confidence to come to the outdoor. However, the lack of measurement measures is playing up as a demon in the OOH success story; even a morsel figure or a metric would be big enough to overcome this challenge, says Anita Nayyar, CEO-India & South Asia, Havas Media Group.

‘We are definitely in support of Digital OOH media’

In Viewpoints By Bhawana Anand - September 27, 2017

Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:

Airport passenger traffic surging, Delhi airport tops global list

In OOH News By M4G Bureau - September 26, 2017

The spike in passenger traffic growth at Indian airports augurs well for the Indian airport media advertising industry

Dentsu India wins Synthite Group’s creative, strategic mandate

In OOH News By M4G Bureau - September 26, 2017

Synthite Group is a million-dollar corporation known to be the world's largest value-added natural ingredient company

Signpost partners Thane civic body for bicycle sharing initiative

In OOH News By M4G Bureau - September 26, 2017

Thane Municipal Corporation and Signpost India would be working together to expand the convenience mobility network in a phased manner, with 600 bikes and 50 stations across the city service roads, highways, transit points, educational hubs, shopping and entertainment zones.

Air India boards Rapid MetroRail to promote Delhi-Copenhagen flight

In Campaigns By M4G Bureau - September 25, 2017

The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights