Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign

In Digital OOH By N Jayalakshmi - August 18, 2021

Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.

‘Tech adoption, common currency vital for OOH growth’

In Viewpoints By M4G Bureau - August 02, 2021

Industry veteran Rajneesh J Bahl, who recently took over as CEO of Bright Outdoor Media, states that Indian OOH is poised for a rapid business recovery, that needs to be supported with industry-wide initiatives to develop a common currency for audience metrics, even as companies individually leverage new technologies to make OOH advertising more impactful.

Back to school means back to normal: OAAA study

In Research By M4G Bureau - July 05, 2021

The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.

Rural Marketing Association of India announces new leadership

In OOH News By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

‘Build a cluster level marketing plan for rural OOH’

In OOH News By Praveen Bose, Business Standard | Bengaluru - April 20, 2021

At a time when uncertainties loom large and there is a surfeit of content cliches, it makes sense to draw from the agriculture marketing ecosystem and chart out-of-box communications strategies for better consumer outreach and rural marketing campaigns, writes Prashant Mandke, Advisor – Social Impact Initiatives & Rural Marketing.

Maruti Suzuki launches New 2021 Swift Campaign

In OOH News By M4G Bureau - April 06, 2021

OOH is a part of the multimedia campaign designed by Dentsu Impact India.

‘Quantification of OOH impact needed’

In Viewpoints By M4G Bureau - March 18, 2021

Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.

JCDecaux launches tool to study impact of OOH creatives

In OOH News By M4G Bureau - March 03, 2021

The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands

Zeno Health awards creative mandate to Dentsu Impact

In OOH News By M4G Bureau - February 25, 2021

The agency will kickstart the association for mainline and digital creative duties with the launch of a massive campaign for Zeno Health in Mumbai

Use of biometric data, personalisation, among key expected trends

In Research By M4G Bureau - February 19, 2021

A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade