ITC Media Head Jaikishin Chhaproo to speak at India Talks OOH Conference in Mumbai on March 8

In OOH News By M4G Bureau - February 10, 2022

Jaikishin will be sharing his perspectives on the theme of ‘How OOH can be a greater impact media for brands.’

Indian OOH must find representation in Govt’s urban transformation plans: Noomi Mehta

In OOH News By Rajiv Raghunath - February 03, 2022

Government’s thrust on urban transformation, transit infrastructure development, would have a positive impact on OOH/DOOH media investment opportunities

OMA upgrades MOVE with Neuro Impact Factor application

In OOH News By Rajiv Raghunath - January 31, 2022

MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising

‘OOH with a purpose will come to the fore in 2022’

In OOH News By - January 24, 2022

Fabian Trevor Cowan’s delineates 5 factors that will have the most influential impact on OOH/DOOH in the current year

EV charging major Volta expands into European market

In Digital OOH By M4G Bureau - December 07, 2021

With unique charging stations that feature high-impact, large-format digital screens located near the entrances of premier commercial locations, Volta’s network is among the most utilised in the U.S.

Adidas inspires young athletes in this art-inspired campaign

In Campaigns By M4G Bureau - December 06, 2021

The brand has teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, and created a larger-than-life canvas to deliver an impactful yet simple message: ‘We See Possibilities, When We Come Together’.

Provocative creatives add punch to Square Yards’ campaign

In Campaigns By M4G Bureau - October 26, 2021

Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.

OAAA releases guide for maximizing impact of brand messages

In OOH News By M4G Bureau - September 29, 2021

The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign

Lagos OOH body plans conference & exhibition on Sept 23-24

In OOH News By M4G Bureau - September 13, 2021

The conference will bring stakeholders on a common platform to find durable solutions to issues that have impacted the OOH business in the region.

QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives

In Research By M4G Bureau - August 25, 2021

The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.