Frooti steals the thunder this summer on OOH

In Campaigns By M4G Bureau - April 21, 2022

The high impact OOH campaign for Parle Agro’s iconic brand Frooti has been rolled out by Platinum Outdoor and covers 140 cities across the country.

Bangalore International Airport, AWS announce Joint Innovation Center

In OOH News By M4G Bureau - April 07, 2022

The JIC will focus on driving digital innovation for the airport, enhancing passenger experience, and creating positive impact for the community where the airport operates.

Parryware reinforces ‘Always in Fashion’ brand positioning with ‘YouRooms’

In OOH News By M4G Bureau - April 06, 2022

The 360 degree campaign is being activated on leading national and regional TV channels, popular radio channels across different cities, OOH, Social media, OTT platforms and other digital platforms.

‘When you look up at a hoarding, you actually look up to the brand’

In Viewpoints By N Jayalakshmi - April 04, 2022

Large format outdoor advertising is one of the most celebrated uses of advertising space to create stature and impact for a brand, says Shubhranshu Singh, Vice President – Marketing, Domestic and IB, Tata Motors, CVBU, in an exclusive conversation with Outdoor Asia/Media4Growth on the role of OOH as a marketing medium.

Lamar CEO Sean Reilly joining WOO board; to address Toronto Global Congress

In OOH News By Rajiv Raghunath - March 30, 2022

WOO President Tom Goddard says: "Sean will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry needs to develop”.

Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, to address India Talks OOH Conference on Mar 8

In OOH News By M4G Bureau - March 03, 2022

Jignesh will be speaking at the upcoming in-person India Talks OOH Conference on ‘How OOH can be a greater impact media for brands’. The conference will be held at Sahara Star Hotel, Mumbai.

Jayesh Yagnik, CEO, MOMS Outdoor Media to steer session on ‘How OOH can be a greater impact media for brands’

In OOH News By M4G Bureau - March 01, 2022

Jayesh will be setting the context for the session and engage brand marketers in a discussion on the theme

Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services to speak in ‘India Talks OOH’ conference in Mumbai on March 8

In OOH News By M4G Bureau - February 25, 2022

Anand Dubey will be sharing his thoughts on the theme of ‘How OOH can be a greater impact media for brands’

Anand Poddar, VP- Advertising, Lux Industries, to speak at ‘India Talks OOH’ conference in Mumbai on March 8

In OOH News By M4G Bureau - February 23, 2022

Anand will be sharing his perspectives on the theme of ‘How OOH can be a greater impact media for brands.’

Future-proofing DOOH with streaming content

In Viewpoints By - February 15, 2022

Gulab Patil, CEO of Lemma, one of the largest global Programmatic DOOH platforms, shares his insights on the transformative impact of streaming content on DOOH media, and how this medium is assuming an instrumental role in omni-channel communication, preferred by a growing band of leading advertising brands globally.